A logo is worth a whole lot more. Imagine all the most important details about your company that you want your potential and loyal customers to know conveyed in a glance. Your brand security, quality workmanship and excellent customer service, all communicated in one single glance. That is the power of a logo.
A good logo is unique, and not subject to confusion with other logos among customers, is functional and can be used in many different contexts while retaining its integrity. A good logo should remain effective reproduced small or large, can work in "full-color", but also in two color presentation (black and white), spot color or half tone.
Logo creates strong brand recognition and familiarity for a business. It makes people think of your service or product as soon as they sight it.
Logos are meant to represent companies and foster recognition by consumers
